The Pursuit of Relationship Capital ®
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Testimonials

The Proof

Here’s what others are saying:

David provided us with a new way of thinking about how we prospect with very specific strategies that showed tangible results. He was a pleasure to work with and was more than worth the investment we made with him. We are exploring other ways to work with him within our organization.

– Chris Collins
VP, Multi-Media Sales U.S, Europe & Latin America
The Wall Street Journal
The Wall Street Journal

First Approach Methodology works – period. In today’s challenging business environment leaders are consistently looking for ways to improve the odds of success. Getting to the C-suite has never before been harder as executives are barraged with events commanding their attention. First Approach fundamentals coach how to differentiate your sales professional from others poor attempts at the same goal. I deployed this methodology within my area and the results have more than quantified the ROI. David is a professional who knows his stuff. In addition, he’s a great person to work with and to socialize sales strategy with- I recommend him without reservation.

– Robert S Smith
Vice President Sales
Iron Mountain
Iron Mountain

Very Informative. a different approach was needed!

– Marc Ethier
Structuring Manager
GE Commercial Finance Canada
GE Commercial Finance Canada

As a marketing professional of a multi-billion dollar corporation I get cold calls everyday from agencies, promotion companies, internet marketing companies, media companies etc. In my 20 year career, Mr. Gordon has been the only sales professional that has turned a pure cold call into a long term multi-million dollar relationship. He is the kind of cold calling sales professional that every marketer is looking for. He knows how to add value from the first “hello”.

– John MacDonald
VP Sales
Vanguard Rental USA
(National & Alamo Car Rental)
National and Alamo Car Rental

David was hired by Colliers to assure our large team of commercial real estate agents were experts at getting key meetings over the phone and began to develop relationships with key clients. Colliers in Toronto has consistently worked with First Approach for several years, and the principals are a key reason we have grown our market share and revenue significantly. I truly believe David, as a service provider’ has Colliers best interest in mind at all times.

– Scott Addison
Executive Vice President – Eastern Canada
Colliers International
Colliers

The First Approach methodology helps sales professionals become more successful at building and focusing on net NEW relationships. My business development team found David’s approach highly effective and innovative in enabling them to generate new appointments and to broaden their relationship bases in prospect accounts. Recommended!

– Tim Emens
President, Lexmark Canada Inc
Lexmark
Lexmark

I have no hesitation in recommending David Gordon and First Approach to any sales organization that is looking to significantly enhance and improve the skills of their sales professionals. He has a proven track record of success founded on not only on his training methods but most importantly his commitment to follow up which ensures his program delivers long term sustainable results and value.

– Larry Goerzen
Regional VP Western Canada
Allstream
Allstream

This is perhaps the best one day sales training for new business. With the course I have found new ways to become even more effective at getting to the right person and scoring with that person. I look forward to any additional sessions.

– Carlo Delcolombo
Account Manager
The DATA group of Companies
The DATA Group of Companies